Brand Guide 2026

ABOUT US

Introduction

The Techfino Corporate Identity is a visual representation of our brand positioning. The following pages will help you understand our strategic and visual foundation to inspire and create new communications and experience for the Techfino Brand.

CORPORATE BIO

Short Version

Long Version

Techfino LLC is a passionate group of techno-functional NetSuite experts with an innate desire to help companies of all sizes scale and grow. Headquartered in Philadelphia, this national consultancy specializes in designing, implementing, and managing best-in-class cloud solutions.

From NetSuite licensing, to training, to support, to integrations and optimizations, Techfino is hyper focused on solving the demanding challenges of ever-changing business models, bringing specialized expertise in retail, wholesale, manufacturing, professional services, non-profit, commerce and beyond. Techfino is also proud to have developed several proprietary data management products for NetSuite including Cleansweep File Manager and Archive tools.

For more information about Techfino, their products and service offerings, visit www.techfino.com

CEO BIO

Bryan Willman

Bryan Willman is the co-founder, and CEO at Techfino, an elite Oracle | NetSuite Partner and full-service cloud software consultancy. Bryan started as a technology consultant specializing in developing business applications, and more recently became an expert implementing NetSuite ERP Software for some of the largest companies in the world. Since starting Techfino, Bryan and his team have been hyper focused on solving challenging problems and unlocking RIO for fast-growing businesses running NetSuite.

IDENTITY

Techfino logos

All logos are high-quality .png with a transparent background.

The mark.

Techfino Logo - Blue Background - Clear space

Full logo type lockup.

Clear Spaces

Keep the area around the logo relatively clear.
Minimum clear space is equivalent to the letter "T" on the logo icon and the letter “o” on the logotype.
No other logos, type, or other graphic elements should infringe on its space except for its corresponding logo type.

Color Palette

Navy Deep
HEX #000042
CMYK 100, 94, 42, 54

Navy
HEX #23237B
CMYK 100, 96, 21, 4

Teal
HEX #53E0DC
CMYK 52, 0, 30, 0

Orange
HEX #F55B3D
CMYK 0, 82, 80, 0

Purple
HEX #4040B2
CMYK 87, 77, 0, 0

Off-White
HEX #F5F6FA
CMYK 7, 6, 2, 0

Gray Border
HEX #D0D0E0
CMYK 17, 14, 4, 0

Gray Text
HEX #53535F
CMYK 66, 57, 42, 35

Logo Color Palette

Gradient Colors

Pantone: 5255
HEX: #1C004C
RGB: 28, 0, 76
CMYK: 90, 100, 0, 60

Pantone: 361U
HEX: #50FFB9
RGB: 80, 255, 185

Pantone: 2995
HEX: #4FCEFA
RGB: 79, 206, 250
CMYK: 100, 0, 0, 0

Text Color

Techfino Midnight Blue
HEX: #000042
RGB: 0, 0, 66
CMYK: 100, 100, 0, 74

Background Color

Techfino Violet
HEX: #23237B
RGB: 35, 35, 123
CMYK: 71, 71, 0, 51

Non-Gradient Print Logo

Techfino Turquoise
HEX: #53E0DC
RGB: 83, 224, 220
CMYK: 62, 0, 1, 12

Askfino

PART 02

The AI product: wordmark, applications and usage rules.

This wordmark is the current official standard. Askfino's full visual identity (icon, avatar, product UI) is still in workshop and not yet finalized.

Color System

Teal
“Ask” · accent
HEX #53E0DC

Navy Deep
“fino” · primary text
HEX #000042

Purple
Bridge · gradient origin
HEX #4040B2

Off-White
Surface · light
HEX #F5F6FA

Brand gradient
Purple #4040B2 to Teal #53E0DC

FONT & TYPOGRAPHY

The Official Typeface: Barlow

Bold 900

ABCDEDFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
123456789 !@#$%^&*()_

Bold 700

ABCDEDFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
123456789 !@#$%^&*()_

Regular 400

ABCDEDFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
123456789 !@#$%^&*()_

Light 300

ABCDEDFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
123456789 !@#$%^&*()_

THE WORDMARK

Two arrangements, one hierarchy

Askfino is a pure wordmark, no icon. The horizontal wordmark is the standard, used wherever space allows. The square wordmark is the companion, reserved for square or width constrained surfaces.

PRIMARY · RECOMMENDED

Horizontal wordmark

“Askfino” on a single line. The default signature for headers, browser bars, badges and any context wide enough to read it in one line.

SECONDARY · CONSTRAINED SPACES

Square wordmark

“Ask” over “fino”, full width, a balanced near square block for app icons, social avatars, tiles and other square or narrow formats.

CONSTRUCTION

Clear space and minimum size

Protect the wordmark's legibility. Never take it below the minimum size for its medium.

Clear space

Leave a margin equal to the cap height of “Ask”, one x, on all four sides. Keep this zone free of text, other logos and graphic elements.

Minimum size

Below these sizes the lettering loses definition. Use the horizontal wordmark wherever it fits, switch to the square wordmark only in tight square formats.

Askfino-Horizontal, full color-no-background

Horizontal, min 96px wide

Askfino-Square, full color-no-background

Square, min 40px wide

BACKGROUNDS

The wordmark on any surface

On light surfaces use the two color wordmark. On dark, keep “Ask” teal and flip “fino” to white. On the brand gradient or photography, switch to the single color white wordmark.

Light

Two color, teal + navy

Dark

Two color, teal + white

Brand gradient

Single color white

Photo / imagery

Single color, dark scrim

APPLICATIONS

Digital touchpoints

Askfino is a digital product, so every application is a screen. The horizontal wordmark leads wide surfaces, the square wordmark carries the square ones.

Askfino-Browser tab