Philadelphia, PA - September, 29, 2026 - Techfino, a leading NetSuite Solutions Partner specializing in ERP implementation, optimization, and technology advisory services, today announced that Yaffa Rabkin has joined Techfino as an Enterprise Transformation Principal and a member of the company’s leadership team.Mrs. Rabkin brings more than two decades of ERP and business transformation experience from both the implementation and client sides of enterprise technology initiatives. She will lead Techfino’s Enterprise Transformation Practice and Center of Excellence, expanding the company’s ability to support clients through the business, organizational, and technology decisions surrounding complex ERP transformations.
The appointment also formalizes a relationship years in the making. Rabkin has worked alongside Techfino across multiple complex client engagements, including Max Finkelstein, Sharps, HumanN, Rishi Tea, and Jerue Trucking.
“Yaffa has already been part of the Techfino story for years, just from the other side of the table,” said Bryan Willman, CEO and Co-Founder of Techfino. “We’ve worked together through some incredibly complex engagements, and I’ve seen how she approaches transformation. She understands the technology, but just as importantly, she understands the people, risks, decisions, and relationships that determine whether a transformation actually succeeds.”
A successful ERP transformation extends beyond implementing technology. Organizations must also navigate business processes, stakeholder alignment, organizational readiness, risk, adoption, governance, and the long-term decisions that determine whether the investment delivers its intended business outcomes.
Techfino’s Enterprise Transformation Practice will complement the company’s established NetSuite implementation, technical, and delivery capabilities with additional transformation expertise. Rabkin will work across Delivery, Sales, Client Success, and Marketing, with a focus on strategic client relationships, transformation advisory, complex engagements, new opportunities, and the continued development of Techfino’s transformation services.
“We’ve built a strong reputation around solving difficult ERP and NetSuite challenges, but technology is only one part of a successful transformation,” Bryan said. “Bringing Yaffa onto our leadership team gives us the opportunity to engage earlier, help clients navigate critical decisions more strategically, and connect transformation strategy more closely with execution.”
Rabkin’s appointment builds on years of direct collaboration with Techfino and its teams. Across those engagements, the relationship developed around a shared approach to client service: honest counsel, accountability, proactive risk management, and doing what is ultimately right for the client.
That experience will now help shape Techfino’s Enterprise Transformation Practice and Center of Excellence, bringing transformation strategy closer to the implementation and delivery work already happening across the firm.
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“An ERP transformation is one of the biggest commitments a company will ever make, and I’ve seen what happens when that commitment starts to fall apart,” said Yaffa Rabkin, Enterprise Transformation Principal at Techfino. “I’ve spent my career representing clients in those moments, sitting on their side of the table when the pressure is highest. What I’ve learned is that success comes down to people: leaders who feel prepared, teams who feel heard, and a business that’s ready for change before the technology arrives. Techfino has stood by its clients even when it hasn’t been easy. That’s why I joined, and why I’m building a Center of Excellence that keeps every client’s needs and priorities at the forefront of every decision.” |
For Techfino clients, the expanded practice means additional strategic support before, during, and beyond an ERP implementation, particularly when navigating complex NetSuite initiatives, enterprise-wide process changes, organizational growth, and broader business transformation.
Based in Philadelphia, PA, with a global presence in Miami, FL, Uruguay, and the Philippines, Techfino is a people-first collective of techno-functional NetSuite and business process experts. Offering licensing, implementation, integration, optimization, and support, Techfino delivers tailored NetSuite solutions that help companies innovate, optimize, and evolve. Further, Techfino leads a strategic advisory and governance practice for AI Innovation, Planning, and Implementation.
Over the past decade, the firm has completed more than 1,000 successful projects, maintains a 95% customer retention rate, and brings 40+ years of collective leadership experience to clients across industries. Learn more at techfino.com and follow Techfino on LinkedIn.